Ever watched a TV show or film and thought, "I need to go there"? You're not alone. It's called set-jetting, and it's now one of the biggest travel trends in the UK. Instead of picking a destination first and figuring out what to do there, more travellers are choosing where to go based on what they've watched on screen.

Set-jetting means travelling to real-life locations you've seen in a film or TV series. It's not a new idea, but it has exploded in popularity thanks to streaming and social media. According to Expedia's latest travel report, 81% of Gen Z and Millennial travellers now plan trips based on locations they've seen on screen, and more than half of all travellers say their interest in set-jetting has grown this year.

In the UK specifically, the trend has real staying power. Recent industry research found that a quarter of Brits have already travelled to a destination they recognised from a show or film, and a third discovered somewhere completely new this way.

A few British destinations have seen major spikes in interest thanks to what's on our screens right now:

Yorkshire. With Downton Abbey's grand finale bringing the beloved period drama to a close, interest in Yorkshire has jumped sharply, with searches for the region up 35% as fans look to visit the real villages and estates behind the story.

Bath. Long a favourite for Bridgerton fans, Bath's Georgian streets and the famous Royal Crescent continue to draw visitors wanting to step straight into the Regency world of the show.

The Scottish Highlands. Between Outlander and hit reality series The Traitors, Scotland's castles and dramatic landscapes have become one of the most in-demand set-jetting destinations in the UK, with castle stays in particular seeing a boost.

Country estates. Saltburn's stately-home setting has fuelled fresh curiosity in Britain's grand country houses, many of which now welcome visitors keen to see the real rooms and grounds behind the film.

Unlike a lot of travel trends, set-jetting doesn't require a passport or a long-haul flight. Some of the most talked-about filming locations right now — Yorkshire, Bath, the Highlands, and countless English country estates — are all right here in the UK, easily reached from London in a matter of hours.

That also makes it a brilliant option for a weekend trip or a short break rather than a full holiday. You don't need two weeks off work to explore Bridgerton's Bath or Outlander's Highlands; a well-planned two or three-day trip is often all it takes.

The tricky part of set-jetting isn't finding inspiration — it's the logistics. Many filming locations are stately homes, castles or countryside spots that aren't well served by public transport. Trains might get you to the nearest town, but the estate, village or coastline you actually want to see could still be a car journey away.

That's where a private chauffeur makes all the difference. Instead of planning train connections and taxi transfers between stops, you're driven directly from location to location, with time to properly enjoy each one rather than rushing to catch the next train.

At Kurv London, our Private Tours service is ideal for exactly this kind of trip — whether you're planning a Bridgerton-inspired day out to Bath, a countryside estate tour, or a longer route up toward the Scottish Highlands. If your set-jetting trip starts or ends with a flight, our Airport Transfers service covers that too.

Pick your show or film first, then research the real locations. Many filming locations are listed publicly by tourism boards and fan sites.

Check opening times and tour availability for stately homes and estates, as many only open to the public on certain days.

Group nearby locations into one trip. Bath, the Cotswolds and several country estates are close enough to combine into a single weekend.

Book private transport for multi-stop trips. It's far easier than juggling trains, especially for rural filming locations.

Bring a camera. Recreating iconic scenes and shots is a huge part of the set-jetting experience for most travellers.

Whether it's the ballrooms of Bath, the misty hills of the Highlands, or a grand country estate straight off your screen, set-jetting is proving that some of the best travel inspiration has been in front of us all along. Book your private tour with Kurv London and make your favourite on-screen moments part of your own story.